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How to Develop a Media Strategy for the 21st Century

 

 

 

Introducing the Newest, Most Comprehensive, Up to Date and Easy to Read Media Planning Book on the Planet, plus on line Reach & Frequency Software!

Today, an Effective Integrated Marketing Communications Plan Begins with Effective Marketing Media Planning & Media Buying

 

"A business book always starts with an Author who knows what he's talking about."

 

Today's Media Plan Book

Advertising in the media? Traditional media? Digital  media? Social media marketing?  It is probably not news to you that we are in the midst of a marketing and media revolution. But are you leveraging the elements of the revolution into greater ROI?

How much greater  could your ROI froAdvertisingm marketing communications be-- if it was optimized for the trends and events of the 21st century?  This new book, "Media Planning & Buying in the 21st Century" leads you step by step through the process of the New Media Planning and Buying.

"Media Planning & Buying in the 21st Century" is the most  comprehensive, best, and up to date media book on the market...and the most significant media book in 40 years."
                                                      -- Rod Smith, President & CEO of SAA Research

The book is great as a college textbook, a desk reference for media practitioners or an update for management. To complete a package, also available are a companion workbook and the 2012 Thumbnail Media Planner.

Check it out and buy it on Amazon.com!